A JV giveaway event is a site created by Internet marketers who get together to use their lists of subscribers to help grow the lists of all the members involved. By participating in such an event each participant has the possibility to increase the size of their own list by capitalizing on the joined power of all the other list owners who are taking part.
The way it works is every marketeer of the
JV giveaway contributes one or more gifts together with their squeeze pages they will be using to collect new sign-ups. They then consent to send emails their email list on launch day promoting the event and all the gifts being given for free by other members.
The one most important element that will make a JV giveaway event a success for you, would undoubtedly be - your gifts. An effective event (for you) would be a giveaway event where you built your list. For that to transpire you want people to opt-in for your offers. Therefore you need your offers to be attractive for the people that join the giveaway event as members.
What are the attributes your gifts should have?
1) Uniqueness - Your gifts should be unique so they will stand out in the sea of gifts. How to make them unique? Look at the other items on this list.
2) Contemporary - Your gift should not be a worn out eBook from 2002.
3) Substance - Your offer should provide much needed, useful information.
4) High quality graphics - People "shop" with their eyes. Make your graphics alluring, pleasing to look at and interesting.
5) Good copy - Create a "smart" sales copy that will grab them by their mouse clicking finger. You actually have to sell your gifts twice:
A. At the gift list - You need an alluring headline (some events limit it to 25 characters) and a to the point, attractive copy (some events limit that to 500 or even 300 characters).
B. At the gift's squeeze page - this is like a sales letter only instead of a "buy now" button you will have a sign up form.
6) Bonuses - You should (yes, "should" - people have come to count on this) have bonuses on the download page. Please, add some sound bonuses and not just the usual affiliate promotions.
7) Follow up - Follow up on your subscribers. Make it personal and propose more bonuses.
Conclusion
You need good marketing skills for your offers to produce the type of results you expect. Invest in your gifts and your list of subscribers will expand.